Advisory for high-stakes decisions,
transactions, and operating complexity

Structured support across strategy, finance, and execution - tailored to the realities founders & family-owned businesses face.

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aerial view of calm water

Strategic Advisory

We support founders, family-owned businesses in navigating complex decisions across growth, structure, and execution - bringing clarity where internal perspectives are limited or fragmented.

aerial view of calm water
aerial view of calm water
You typically reach out when
  • A major decision needs to be made, but the path is unclear

  • Growth, restructuring, or repositioning introduces complexity

  • Internal perspectives are fragmented or misaligned

  • You need an external view that goes beyond surface-level analysis

What this looks like in practice
  • Structuring decisions around growth, expansion, or repositioning

  • Diagnosing underlying issues across finance, operations, and ownership

  • Supporting board-level discussions and alignment

  • Translating complexity into clear, decision-ready paths

How we work

We act as a direct advisor to founders and business owners, bringing structure, challenge, and clarity where needed.

Work is shaped around the situation. In some cases, this is focused and time-bound. In others, it becomes an ongoing advisory relationship.

Transaction Advisory

We advise founders and owners across both buy-side and sell-side processes, from early preparation to execution, with a focus on clarity, control, and alignment.

You typically reach out when
  • You are preparing to sell or buy a business, even if timing and positioning are not yet clear

  • You want to discretely understand value before entering a formal process

  • You need support navigating a complex, high-stakes transaction

  • You want to approach a sale deliberately, not reactively

What this looks like in practice
  • Defining positioning and shaping the equity story

  • Framing value and preparing the business ahead of market engagement

  • Supporting selective buyer outreach and engagement

  • Guiding the process through negotiation and close

How we work

We stay closely involved throughout - ensuring decisions are deliberate and the process remains controlled.

Preparation often begins well before a transaction is formally initiated.

aerial view of calm water

Fractional Finance Function

We provide finance function support at the level/depth of expertise and engagement that is required.

aerial view of calm water
aerial view of calm water
You typically reach out when
  • Finance capability is missing, broken, or no longer fit for purpose

  • You’ve lost a finance lead or outgrown existing support

  • Decision-making is slowed by lack of clarity or reliable information

  • The business is scaling faster than its systems and structure

What this looks like in practice
  • Establishing, restructuring or supplementing the finance function

  • Creating visibility through reporting, KPIs, and dashboards

  • Supporting forecasting and forward planning as well as audit support

  • Connecting finance, accounting, and related functions into a coherent system

How we work

We embed alongside founders, owners and existing finance teams as a functional extension of the business.

The role is shaped around what the business needs - from stabilising foundations to supporting ongoing operations and growth.

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Market Solutions Exchange Pte Ltd 
10 Ubi Crescent, Lobby B, #05-08
Ubi Techpark
Singapore 408564

Copyright 2026. MarcWhittaker

Market Solutions Exchange Pte Ltd 
10 Ubi Crescent, Lobby B, #05-08
Ubi Techpark
Singapore 408564

Copyright 2026. MarcWhittaker

Market Solutions Exchange Pte Ltd 
10 Ubi Crescent, Lobby B, #05-08
Ubi Techpark
Singapore 408564

Copyright 2026. MarcWhittaker